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The tools that helped 50,000+ local businesses thrive during the pandemic: Getting found and chosen online with SO Connect

SO Connect listings became an instrumental tool for local businesses success getting found online during the Covid-19 pandemic, and continues to drive more calls, direction requests and more website visitors for small businesses.

London, UK, September 2021 — The Covid-19 pandemic created pressure on local businesses to rethink their customer interaction. SO Connect, a marketing automation platform empowering local businesses worldwide, became an essential instrument for local businesses to stay connected with their customers during and after the pandemic hit. SO Connect Listings tool was offered to businesses to help them become visible and in turn, get found and contacted online. After more than a year, SO Connect’s tools continue to drive exponential growth for local businesses.

With 90% of customers turning to search engines for new business discovery, SO Connect is on a mission to help small businesses get found and chosen online. Amid the constant disruptions to business as usual brought by the pandemic, keeping information up-to-date across platforms online was essential for businesses to succeed and stay open. The search for opening hours, service updates and delivery options increased exponentially — if your information was not accurately updated on local directories you were missing out on customer leads.

For many companies operating in their local community, SO Connect listings tools made it easy for local business owners to update company information and as a result, remain operating in a competitive space that is heavily dominated by big enterprises. SO Connect has created tools that are usually only available to larger corporations and made them affordable and easy to use by every small business, enabling them to stay in touch with their customers and manage location, products and service information across 50+ search platforms, all in one place.

“What really sets SO Connect apart is our understanding and dedication to solve challenges facing small businesses today. We wanted to create tools that are really effective and easy to use, made with small business owners in mind. At the start of 2020, the need for our listing’s solution became indispensable for our client’s success,” explained Daan Donders, founder and CEO of SO Connect.

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“We continue to harvest on our direct experience with business owners and partners to develop tools that can be used by everyone, are priced fair and make a real difference for your business.”

Tools like listings and reviews leverage both business information and feedback to help improve customer experience, build a sense of trust and loyalty, and business growth. By making it easy to speak directly to their customers in their own space, small local businesses like City Poké or Crepes & Waffles used these solutions to drive 600K+ impressions, a 35% ranking improvement and drove more online and offline traffic.

With over 50,000 paying customers, SO Connect listings tools continue to deliver more phone calls, 230% more website views and 72% more profile and offline visits. SO Connect is bootstrapped, profitable and growing fast. Working mostly through reseller partners, SO Connect has a first-hand understanding of the current business needs and climate, and is continuously updating its tools to deliver efficient easy to action solutions with maximum results at fair prices for small businesses.

About SO Connect

SO Connect helps local businesses to get found and chosen online. Created with the goal of empowering small businesses to grow, SO Connectcreates easy to use digital tools that anyone can use to help them connect with customers online. Offering affordable, simple to understand solutions, SO Connect tools are used by over 50,000 businesses worldwide to update and publish their company information across 50+ platforms in one go, collect customers’ reviews via text or email, and manage all reviews from one place. Founded in 2019 by Daan Donders, SO Connect is headquartered in Amsterdam on a mission to make local businesses more visible online.

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