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Tips for Hair Professionals to Navigate the Busy Festive Period


Tips for Hair Professionals to Navigate the Busy Festive Period

Picture1 6 - Business ExpressBy Alice Dawkins, Hair Extension Supplier, Milk + Blush

As Christmas approaches, salons and freelance hair professionals will find their appointment diaries filling up fast as individuals seek to transform their appearance in preparation for all the celebrations.

December, without a doubt, is the busiest time of the year for the hair industry. A recent report has confirmed that professionals in this field can expect to see a staggering 107 percent increase in total revenue compared to the rest of the year during this festive period.

So, how can salons and hair professionals prepare for the Christmas rush?

  1. Implement an Effective Scheduling System

Before the seasonal frenzy takes hold, it’s imperative to adopt an efficient scheduling system. This system should allow you to input client names, appointment dates, times, and the specific services required (cut, colour, extensions, etc.).

By doing so, you gain a clear overview of the upcoming month, minimising the risk of double bookings and ensuring that you allocate the appropriate amount of time for each service.

Additionally, it enables you to monitor staff workload effectively, preventing overbooking and ensuring that no team members are overwhelmed.

  1. Stock Up on Essential Products

A well-equipped stylist’s kit is crucial, especially during peak seasons. Take stock of your inventory and assess which products you might need. To avoid last-minute panic, consider purchasing items such as colours, bleaches, foils, shampoos, conditioners, hair treatments, brushes, and clips in bulk.

While this initial investment might seem significant, it’s likely to pay off before the month is over. Any excess inventory can be used for future appointments, ensuring you’re always well-prepared.

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  1. Notify Upcoming Appointments and Enforce Cancellation Policies

During the festive period, it’s not just the hair industry that’s in high demand. Your clients, too, are juggling a multitude of tasks before the Christmas break.

To minimise no-shows, send reminders to clients about their hair appointments a few days in advance via email, text, or phone call.

Meanwhile, establishing boundaries is crucial to protect your business and your team. Consider implementing a deposit system for appointments and create a clear cancellation policy. This policy should specify how far in advance clients must notify you of cancellations to receive a refund or outline the consequences of no-shows.

While these measures may seem stringent, they are essential for safeguarding your profits during this busy period.

  1. Foster a Festive Atmosphere

During the hustle and bustle, don’t forget to infuse the Christmas spirit into your salon.

Decorate the space with a Christmas tree and festive decorations, and adjust your beverage and snack offerings to create a warm and welcoming environment for staff and clients.

In addition to creating a festive ambience, it’s crucial to make staff and customers feel valued and appreciated. Set seasonal targets for your team and offer incentives to motivate them. Demonstrating your willingness to reward hard work can boost morale and productivity.

Also, consider expressing your gratitude to loyal customers with mini gift sets or exclusive discounts as a token of appreciation for their continued support.

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