Bid a farewell to routine beach visits and open yourself up to embarking on a cruise this year. Dust off your bucket list and add another thrilling adventure. We’re about to unveil the remarkable transformation happening in the luxury charter industry in Italy, bringing you closer to turning your dream vacations into reality.

Lorenzo Tawakol, a young entrepreneur, shook up the yacht charter industry by putting the Blue Ocean Strategy into action at his company, Luxury Sailing, LTD.

This strategy encourages entrepreneurs to venture into new markets where costs are lower and there’s more demand. It means throwing out the old industry rulebook to make it more sustainable and affordable for a broader audience.

Lorenzo put this strategy into action. It started with his thesis for the MBA program at LUISS Business School, where he did research and used those insights in his business. He brought in ideas that combined the three aspects of the strategy – creating value, making profits, and thinking about people – and that shook up the traditional charter industry.

Lorenzo’s planning and actions led to a situation where everyone wins, making his business successful. He redefined what luxury means and introduced the idea of shared cruises, bringing down costs for everyone involved.

Applying the framework of ERRC (Eliminate, Reduce, Raise, Create), also a part of the Blue Ocean Strategy, Lorenzo discouraged the traditional practice of chartering an entire boat, providing a more reasonable option of booking a single cabin to customers.

Combined with Design Thinking, which puts the customer’s opinion first, he values customer feedback and makes their preferences his number one priority to offer a more valuable, stress-free, and seamless experience on board.

Luxury Sailing promoted various collaborations with travel agencies, tour guides, and luxury hotels so customers could benefit from these partnerships. It made the entire cruise journey more comforting and reliable.

Since the inception of Luxury Sailing in 2019, Lorenzo has focused on offering a world-class sailing experience to all his customers. People who find it challenging to afford an entire cruise ship can book a few cabins to spend quality time with their families without missing the luxuries of life.

Luxury Sailing practices sustainability as Lorenzo ensures to minimize damage caused by charter industries. He implemented the practice of recycling and treating seawater for use in the bathrooms and showers and powering the boat with solar panels to minimize fuel consumption.

You can indulge in activities like snorkeling, kayaking, and excursions, experiencing the real essence of spending quality time with your friends and family. Every cabin in the catamaran is fully furnished with luxurious interior designs and private bathrooms. You can also make new friends while spending time at the bar or flybridge and return to your cabin for a good night’s sleep.

Lorenzo’s entrepreneurial growth is worth celebrating owing to the careful research and concepts that laid the foundation of his sustainable business model. From academic vision to groundbreaking reality, Lorenzo is taking a customer-centric and sustainable approach to luxury, changing the conventional realm of Italian sailing.

Now that cruise trips are more sustainable and affordable, set forward on the most unforgettable vacation of your life with Lorenzo Tawakol and Luxury Sailing.