New research has revealed that almost one in five UK business decision makers (18%) said that Internal Communication is not important to a company’s bottom line. This is despite 88% saying it is important to employee morale, 84% for employee well-being and 81% to company culture – three significant contributors to the bottom line.
What does this mean for UK businesses battling with complications created by the shift to hybrid working, employees ‘quiet quitting’ and the most challenging economic situation for a generation?
It means they are in danger of having a negative impact on their bottom line, increasing the potential for employees to quietly quit, whilst simultaneously reducing employee confidence and engagement.
UK businesses need to get to grips with how they communicate with, and listen to, their workforce – and quickly!
These results are part of an independent research report investigating the state of Internal Communication in UK Businesses commissioned by UK-based B2B technology PR consultancy ITPR.
Anthony Monks, Director at ITPR, said, “Internal Communication plays a key role in enhancing company culture, it’s the glue that socially binds an organisation together, by bridging the gap between leadership and employees. UK business decision makers are missing a trick by not giving Internal Communication the same importance to their bottom line as they do towards morale, wellbeing and culture.”
The research shows that 52% of UK business decision makers use employee retention as the biggest marker of a successful Internal Communication strategy, followed by employee productivity (50%). This indicates a misunderstanding as to the importance of effective internal communication, as both retention and productivity have significant impact upon a company’s bottom line.
Additionally, 88% of UK business decision makers agree that Internal Communication is important for morale, with 84% agreeing that Internal Communication is important to wellbeing – two key drivers of increased productivity.
Monks adds, “There is clear discord between what UK business decision makers view as important to a company’s bottom line and business development efforts. Our research shows that over two-thirds of UK Business Decision Makers (69%) say Internal Communication is important to a company’s business development – yet they don’t make the same connection between Internal Communication and the bottom line.”
Monks concludes, “This ambivalence and misunderstanding raises several questions on the value placed on Internal Communication by UK businesses. Most strikingly, how can these decision makers not understand that a well looked after, engaged and high-morale workforce doesn’t impact a company’s bottom line?”