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ZUZWA: Bringing a New Dawn to a Timeless Brand

60-Year Old Luxury Jewellery Brand is Reimagined by the Next Generation

 ZUZWA announced today release of its 2023 collection, A New Dawn, created by Mina Tadros, son of the brand’s founder Makram Tadros. The sixty-year-old high-end luxury jewellery brand based in Paris is now turning its unique eye towards fashion, finding inspiration in the fashion company’s heritage and its commitment to artisanship and crafting the highest quality pieces. The new collection is available online and in global boutiques from the 28th of February 2023.

 “Creating high jewellery is all about timelessness and attention to detail. A New Dawn focuses on timelessness in the context of the beauty that surrounds us in nature, and our interpretation of continuation and change,” said Mina Tadros, ZUZWA. “It highlights the idea that while everything has its place in our ever-evolving lives, the French way of living in the moment, making the most of every day and every night is a way of life worth living.” 

 ZUZWA was launched in 1959 by visionary designer Makram Tadros. His unique jewellery designs quickly became sought-after, as ZUZWA created timeless, beautiful pieces and built a legacy based on the ethos of class and etiquette that still resonates throughout the fashion industry today.  Makram’s work was in demand throughout France, Italy and Egypt. ZUZWA’s new clothing collection continues that tradition. 

 A New Dawn offers a stylish and modern twist to the company’s historic brand, bringing new magic into our lives with beautiful, quality pieces. The bold new clothing line highlights the recurring themes of The Lion and Lioness that symbolize majesty, courage, and feeling like one is on the top of their domain. The collection also emphases fresh new beginnings, while also incorporating the heritage of the sixty-year-old fashion house, a celebration and rebirth of the brand.