28 September 2021
Over half (57%) of recruiters have turned to job boards and job aggregators since the Covid-19 pandemic to help them make the right hires faster, as businesses compete to secure skills amid acute talent shortages. That is according to new data from online talent sourcing specialist, Talent.com.
The survey also found that social media has become the source of choice for 30% of survey respondents in recent months, as hirers scramble to identify and engage passive candidates ahead of their competitors.
The research follows recent warnings from the Confederation of British Industry (CBI) that the current talent crisis could last for two years if the government waits for ‘shortages to solve themselves’. The business lobby group also reports that we are presently experiencing the most severe labour crunch since the 1970s.
Noura Dadzie – VP Sales UK & International Markets at Talent.com – commented:
“It’s unsurprising that recruiters have turned to new sources such as aggregators in addition to job boards at a time when the talent shortage continues to plague businesses. With open job vacancies across the UK now topping one million for the first time ever, competition for the best talent has never been tighter – and recruiters are finding themselves working twice as hard to stand any chance of securing the skills they seek in candidates.
“As talent acquisition teams are forced to look outside of their usual ‘go to’ channels to source candidates, they are discovering increasingly sophisticated tech tools at their disposal. The rise of programmatic platforms is enabling recruitment professionals to expand their reach and target the ideal candidates while saving both time and money.
“Advertising jobs through these platforms enables recruiters to work smarter by allowing AI to do the thinking and bidding on their behalf. Through the use of algorithms and A/B testing, jobs are automatically posted to multiple boards which are chosen depending on factors including location and industry. The performance of these postings is then digitally analysed to determine future posting decisions. When so many businesses are chasing so few candidates, harnessing technology in this way is one of the most efficient ways to make the right hires faster.”
In order to support recruiters and hiring teams in the highly competitive market, Talent.com is running a free-to-attend webinar Thursday 29th September on “How to reduce recruitment expenditure in a post-crisis era”. Register today