Dana Michell, the founder and CEO of global casting & content creation agency, Salt & Lime Media, believes marketing done right can be a game-changer for a brand’s growth. That said, “done right” is the keyword here. Due to the increased competition, marketing strategies have evolved too. Traditional approaches seldom work in today’s landscape. Dana opts for innovative modern approaches to help brands grow against their rivals.
Today, we are sharing some of Dana’s insights on modern marketing. So, here are five marketing tips that can make a difference in a brand’s outreach.
- Be Where Your Audience Is
To grab your audience’s attention, you must show where they spend their time. This means being present on social media platforms where your target demographic hangs out. Also, remember to be relevant as well. Share content that resonates with your audience, engages them, and sparks their interest.
- Tell a Compelling Story
Humans love stories. They connect with narratives that touch their emotions. Your brand should tell a story that resonates with the aspirations of your audience. Highlight the problem your product solves and how it positively impacts people’s lives. Your brand’s story should spark a conversation and leave a lasting impression.
- Create Memorable Visuals
Visuals matter the most. Invest in eye-catching graphics, videos, and images to communicate your brand message instantly. Make sure your visuals are consistent with your brand identity. Use colors, fonts, and styles that represent your brand personality. Keep it simple and consistent yet visually appealing.
- Leverage User-generated Content (UGC)
Real stories resonate with your audience. Encourage customers to share their experiences through reviews, testimonials, or user-generated content. Let your customers become your brand ambassadors. This not only builds trust but also creates a sense of community around your brand. When people see their peers enjoy a product, they will try it too.
- Engage in Two-Way Conversations
Marketing is about listening too. Therefore, create avenues for two-way communication with your audience. Respond to comments on your social media posts. Engage in conversations and ask for feedback. People tend to stick around when they feel heard and valued. After all, a brand that listens is a brand that thrives.
Successful marketing is a blend of the five factors shared above. However, it is important to note that marketing is not a one-size-fits-all approach. It is continuously evolving with the changing consumer trends. That’s why we must be adaptable to new avenues in marketing and keep innovating our strategies.
Finally, in Dana’s own words, “Marketing is not just about selling a product. It’s about creating a brand experience people want to be a part of.” At Salt and Lime Media, she incorporates this idea, aiming to transform how brand advertisement is done. She has partnered with big names like Meta and global advertising agencies like Wieden and Kennedy to amplify their branding game.
If you want to enhance your brand’s image, you can contact the Salt and Lime team here.
