Business Express is an online portal that covers the latest developments in the world of business and finance. From startups and entrepreneurship to mergers and acquisitions, Business Express provides reporting on the stories that matter most to business leaders and decision-makers.The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.
COVID-19: Raising share capital or social capital
Capital Gains & Dividends High Quality Stock Photo

Gift cards the key to creating a seamless multi-channel experience


With the high-street under increasing pressure to offer a flexible retail experience, new research has suggested that gift cards are becoming key components in creating a multi-channel business.

The State of the Nation 2022 research, carried out by the Gift Card & Voucher Association (GCVA) and GlobalData, found that consumer expectations around digital cards and multi-channel flexibility are continuing to increase, with two-fifths (40.8%) of consumers now expecting all gift cards to be multi-channel in the future. An expectation that is notably higher among younger consumers, with this sentiment highest among the Millennials.

The research revealed a 13% increase in the expectation for gift cards to be multi-channel, when compared to 28% of gift card buyers in 2020, showing that gift cards are becoming a key asset for customers to be able to shop in-store and online.

The continued rise of digital gifting methods during the pandemic has led a significant number of shoppers to now expect all gift cards to be available in both digital and physical formats, increasing from 26.2% in 2020 to 40.8% in 2022.

Don't miss out on any breaking news or insightful opinions!
Subscribe to our free newsletter and stay updated on the go!

By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Much of this shift towards an expectation of multi-channel shopping, with gift cards as a central link between them, is driven by young people. Gen Z (shoppers aged 16-24) and Gen X (aged 35-54) purchased a similar amount of gift cards, with 46% having bought a gift card in the last three years. When compared to Baby Boomers (aged 55+), less than a third (32%) had bought a gift card in the last three years.

Gail Cohen, director general of the GCVA, commented: “Lockdowns have fundamentally changed the expectations of customers, who now favour a choice across multiple channels. Gift cards that can give customers this choice are one of the best solutions for businesses that allow them to link their bricks and mortar offering with their e-commerce store is using gift cards.

“The beauty of gift cards is that they can be used across all channels. For businesses it is a great way of both strengthening their brand and also retaining customers by creating a seamless experience. As we move towards a cashless system, the lure of the gift card, from both a consumer and business perspective, becomes more and more enticing.”


For more information, visit

Recent Post: