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Customer loyalty Vs ROI: Why the metrics of Digital Marketing are changing



Nottingham and London-based digital marketing agency, Impression has ended 2022 with the appointments of two new senior hires to bolster both its paid media and people offering. 

The agency has announced the launch of a new Programmatic Advertising specialism alongside the additional appointment of a senior learning and development specialist to its people team. 

Harriet Howarth, previously Programmatic Lead at Dentsu-owned digital marketing agency, Merkle has been appointed to develop and grow the Programmatic Advertising specialism at Impression, Harriet will be responsible for shaping the agency’s programmatic positioning into the future. 

Ellen Melhuish also joins the agency in its People department as the first learning and development specialist and will devise and deliver learning and development initiatives across the company. The introduction of this role supports Impression’s long-term vision to be the best place where digital talent goes to transform their career. Ellen has previous experience at Frontiers Media, The Prince’s Trust and Oxfam.

Commenting on the launch of the Programmatic department, paid media director, Mike Wickham said:

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“Launching our new programmatic service offering is a hugely exciting step for Impression. Evolving our brand capabilities not only helps us to better serve consumers throughout their buyer journey, but it allows us to devise and deliver creative and impactful media strategies to accelerate our clients’ growth. 

“We’ve built a team armed with data, creativity, and a high level of critical thinking and we’re incredibly excited for the year ahead.”

While commenting on the expansion of the people department, people director, Zoë Ogden said:

“At Impression, we want our people to have all the skills needed to support them in their career growth, which in turn means great things for our clients. We want to be known as an agency that develops our people and trains them to a high standard and Ellen will be instrumental in taking this to the next level, creating a leading agency in-house training programme.

“Impression has a huge focus on its people and one of our goals is to build and retain a high-performing and engaged team. Our focus on people initiatives has seen us listed as a Great Place to Work for two years running, along with winning UK Company Culture Award’s ‘Best Agency to Work For’ in 2022.”

Over the last 12 months, Impression has appointed 36 new hires across its departments to help fuel ambitious growth plans. The agency is continuing to make investments in its team and is currently recruiting for various roles to serve its growing client base.

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