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Sales Talent challenges businesses to improve the performance of their sales teams as the new financial year begins


  • New financial year is the ideal time to focus on the year ahead
  • Uplift in sales performance can make a major difference to revenue/profit
  • Sales training could prove a more cost-effective solution than expandingexisting teams 


As the new 2022/23 financial year approaches, UK sales transformation specialist Sales Talent is challenging businesses to improve the performance of their sales teams. The start of a new financial year is a key time for companies to review their performance over the past 12 months and to put plans in place to meet their targets for the next year and beyond. If those targets include increasing revenue and/or profit, then sales training could prove a more cost-effective solution than simply expanding existing sales teams or increasing marketing budgets. 

“Companies can grow their revenue in many ways in the coming financial year. The most compelling, lowest risk option is to improve the sales performance of the existing team through innovative, interactive sales training that challenges people to be the best versions of themselves. If a training company could improve the performance of your existing team by 10%, what difference would that make to your company?”

Paul Owen, MD, Sales Talent

Improving sales performance through training carries a lower cost outlay than recruiting new sales staff. The risks are also lower and the return on investment much quicker, making sales training an appealing option for companies looking for a fresh start in the new financial year, particularly after the past couple of years of turbulence. 

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According to Sales Talent’s Paul Owen, every team has the potential to improve. Just as in other fields of human improvement – fitness, diet, musical skill, sporting prowess or anything else – training, coaching and practice are the cornerstones of enhancement. This is precisely the same with sales skills. 

“Improvement in sales results from consistent, high-quality training from experienced trainers and coaches. These can be either in-house or external experts in sales enablement. What’s important is that they have a strong track record and that they can earn the respect of those they’re training, whether in person or online.”

Paul Owen, MD, Sales Talent

Since founding Sales Talent back in 2011, MD Paul Owen has helped more than 10,000 people improve their sales skills through his consultancy, training services and podcast. He has delivered seminars at 40+ universities and his book – Secret Skill, Hidden Career – became an Amazon Bestseller and was shortlisted for Business Book of the Year 2018.

Paul is now challenging businesses looking to improve their performance to level up their existing sales teams by 10% through a bespoke mix of training and coaching. 

“The new financial year is a great opportunity for businesses to put performance improvement at the centre of their strategy for the year ahead. We’ve collectively had a tough couple of years, but as things return to normal, it’s time to look forward. Maximising sales performance is key to that.”

Paul Owen, MD, Sales Talent

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